AdImpact details trends at first political summit
NEW YORK, November 15, 2023–(BUSINESS FEED)–Political ad spending is expected to reach $10.2 billion in the 2024 election cycle, surpassing the $8.9 billion spent in the 2022 election cycle and the $9 billion spent in the presidential election cycle precedent of 2020, according to Advertising impact.
The leading advertising intelligence SaaS company detailed its spending and other political advertising trends at its inaugural AdImpact Political Summit, held on Wednesday, November 15.th At New York.
The summit presented a political spending outlook for 2023/2024 led by Kyle Roberts, CEO of AdImpact, and Michael Beach, CEO of Cross Screen Media. An overview of AdImpact’s competitive political spending and creative platforms, as well as its advanced television solutions focused on incremental reach across broadcast, cable and CTV, were highlighted by other AdImpact executives.
The summit brought together high-level leaders and decision-makers from the buy-side policy community.
According to AdImpact, Broadcast TV will maintain its leading position in market share with projected spending for the 2024 election cycle totaling $5.09 billion, while cable will account for $2.10 billion and digital will account for $1. 18 billion dollars. CTV will continue to strengthen its position in the market as total anticipated spending in this sector is expected to fall to around $1.34 billion.
For more information about AdImpact, please visit www.adimpact.com.
About AdImpact
AdImpact is a leading advertising intelligence (SaaS) company specializing in tracking and analyzing advertising data across various media channels, including traditional, digital and emerging platforms. With real-time monitoring that captures more than a billion TV ad occurrences daily, we maintain the industry’s most comprehensive ad catalog of more than 1.2 million unique creatives. This coverage spans all 210 designated market areas (DMAs), more than 41,000 zip codes and more than 20 million IP addresses. Currently capturing data and analytics from more than 88,000 brands and advertisers, AdImpact’s real-time data and analytics allow users to monitor competitor hits, spend, messages, and creatives, making it easier to take quick and informed decision.
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