As the 2024 presidential election draws to a close, Fortnite is exploring a unique marketing approach with the Freedom Town USA map as part of the Harris/Walz campaign. Epic Games’ map is different from its usual matches as the new structure would not feature weapons.
Instead, the game focuses on car racing and playing in a parkour style. The Freedom Town map also features special campaign signs and decorations for the current election. This is not the first time that political ads have made their way into the video game industry, as it also happened in 2008. At the time, Barack Obama introduced the concept with purchased ads in 18 games.
Image Credit: Epic Games
