SALT LAKE CITY — ONE study conducted by Podcastle found that 28% of Americans are consuming less political media this election cycle.
“We surveyed 1,000 respondents from the general U.S. population in an online survey. This data was then broken down into multiple demographics, including generation and political ideology, to uncover key insights,” said Joe Towner, Head of Content at Podcastle.
The company is working on creating easy-to-use podcast creation software.
According to Podcastle, 57% of respondents said they interacted about as much with political media this election cycle.
Consumption of political podcasts varies according to points of view
Podcastle’s study indicates that one in six respondents say they consume political media by listening to podcasts.
According to Towner, the study found that podcast listening habits vary based on political views.
“Nearly 60 percent of right-wing respondents are listening to audio news this election season, compared to 47 percent of listeners with centrist ideology and 45 percent of left-leaning listeners,” Towner said.
Additionally, those with liberal or centrist views favored NPR’s News Now.
Podcastle did not directly reveal which podcast favored right-wing ideologies. However, the study found that only 32% of conservative respondents chose the Tucker Carlson podcast as their top choice.
A chart included in the study’s summary showed that younger podcast listeners also favored NPR’s News Now. The show tied as Millennials’ number one choice and tied as Gen Z’s favorite.
Gen X respondents favored The Tucker Carlson Show. Baby boomers’ favorite is Rachel Maddow’s show, according to the study.
Where else do people consume political media?
Although the study indicates that 75% of respondents choose not to express their political opinions online, younger users are likely to interact with political media posted by others.
“There was some interesting variation when asking the extent to which different generations also interacted with and consumed political media. Nearly half of Gen Z respondents, 46 percent, said their primary platform for consuming political news was X, followed by news websites or apps,” Towner said.
Millennials and Gen X most often choose news websites or apps. In comparison, baby boomers tend to choose television news as their number one option.
Despite the differences in media consumption, the study found one similarity. Baby boomers are considered the most boring generation when posting and interacting with political media.
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