Why Starbucks works like a bank | WSJ The economics of

Starbucks, the $124.4 billion global coffee giant, is behind McDonald’s as the largest restaurant chain by market capitalization. Until a few years ago, the massive coffee company had more mobile payment users than Apple Pay. But what actually makes Starbucks excel in a crowded market? WSJ’s Heather Haddon explains how Starbucks has used technology to build customer loyalty and why mobile ordering is changing the chain’s business priorities. 0:00 Starbucks operates like a bank 0:52 The history and menu of Starbucks 2:59 The technology of Starbucks 4:16 Store models 4:49 Culture and values ​​The economics of How the world’s most successful companies do they generate income? In this explainer series, we’ll dive into the surprising stories behind how businesses work, exploring everything from Costco’s “treasure hunt” model to the economics behind Amazon’s AWS. #Starbucks #Coffee #WSJ

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