There are a lot of confusing things about the Cambridge Analytica story on Facebook. But at the heart of it all is a very simple motivation. Political campaigns want to advertise to voters in the most effective way possible. This means they want to find voters at the times they are paying attention and show them an ad that engages them. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Visit VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www .Facebook. com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www. fb.com/vicevideo
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How Political Campaigns Use Data to Target Ads to Voters (HBO)

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