Threads is rolling out a new test in the US that displays a list of popular topics that other users are discussing, Meta CEO Mark Zuckerberg said. announced in an article on Threads. The list will appear on the search page and in the For You feed, allowing you to browse articles on a particular topic.
Instagram Head Adam Mosseri says Threads uses machine learning AI systems to determine what’s on the list. It takes into account how many people are talking about a given topic, as well as how many people have interacted with posts about it.
Mosseri says the company also has a team of content specialists to ensure that topics don’t violate Threads community guidelines and aren’t “duplicative or confusing.” He adds that political leanings “will be eligible” to appear on today’s list of topics. Users can also report topics that may violate the platform’s guidelines.
Application developer Alessandro Paluzzi spotted for the first time Meta is working on this feature in January, and it’s a welcome change. This should make it easier to find new posts and users on Threads, which has been a huge problem for the platform since its launch. Threads is rolling out Today’s Topics in the US for now, but Zuckerberg says Meta will launch the feature in “more countries and languages” once it’s “done.”
Updated February 12 at 3:24 p.m. ET: Added information from Adam Mosseri.
